She was created in Dubai for Muslim girls. She is sold in China, Indonesia, North Africa, Brazil, Egypt, the Middle East and in a few places in the USA.
Barbie was banned in Saudi Arabia because she promoted values not shared by their society. In September 2003 the Middle Eastern country of Saudi Arabia outlawed the sale of Barbie dolls, saying that she did not conform to the ideals of Islam. The Committee for the Propagation of Virtue and Prevention of Vice stated "Barbie dolls, with their revealing clothes and shameful postures, accessories and tools are a symbol of decadence to the perverted West. Let us beware of her dangers and be careful."Fulla was created as an alternative for Barbie to reflect Muslim values.
At first, Fulla was developed to have long coal black hair streaked with auburn and brown eyes, but later, dolls with lighter hair and eyes were introduced. She was dressed in a black abaya and head scarf for the Saudi market, but no veil in other markets; because the product development didn't want to "go to extremes." For more liberal countries, Fulla has a white scarf and pastel coat. Her outdoor clothes have since become more colorful, but her shoulders are always covered and the skirt always falls below her knees, as traditionally, Muslim women (and men) are expected to dress conservatively.
She is named for a fragrant jasmine flower found only in the Middle EastHer personality was designed to be "loving, caring, honest, and respecting of her mother and father. She's good to her friends. She's honest and doesn't lie. She likes reading. She likes, rather, she loves fashion." Fulla has two friends, Yasmeen and Nada, as well as a little brother and sister. An older protective brother is in development for her, as well as a teacher and doctorFulla, which are two careers that Fulla's creators believe to be respectable.
Fulla will not have a boyfriend, because Muslims do not believe in romantic relationships out of wedlock. Fulla's creators believe that Muslim parents become angry by the Western-inspired changes in views on sexuality and on the role of women, meaning that Fulla is supposed to show traditional Islamic values and social order. She does, however, have many costumes, in addition to the hijab, that reflect the everyday wear of Muslim girls nowadays in Middle Eastern countries that conform to Muslim values, yet are still considered fashionable in the West.
Fulla and Barbie are alike in many ways, such as in size, height, and popularity, that Fulla is sometimes nicknamed a 'Muslim Barbie'. Differences between them include lifestyle and appearance. Fulla's activities mostly include shopping, spending time with her friends, cooking, reading, and praying. Barbie dolls come in a wide range of hobbies and careers. According to the brand manager at NewBoy, there will be a doctor and a teacher Fulla in the future, as "these are two respected careers for women that we would like to encourage small girls to follow."
Although they both have a wide range of clothes, furniture, jewelry, and other equipment, Fulla's outdoor clothes do not include swimwear or anything similarly revealing. Compared to Barbie's curves, skinny legs, and large breasts, Fulla has a smaller chest, is skinnier, and may be younger than Barbie.
While the standard Barbie has blond hair, blue eyes, and fair skin, the standard Fulla has dark hair, brown eyes, and olive skin. Despite this, they are both criticized "for presenting the same unrealistic idea of beauty... a certain image for women to conform to."
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